Native advertising
When you’re killing time online, it’s easy to ignore everything that screams “ad.” But one day, I clicked on what looked like an article about budget travel. It didn’t push a flight deal or book now button—it told a story, offered tips, and subtly introduced a travel service that actually made sense. That was my intro to how native advertising is reshaping the way we interact with brands. It's not about tricking users—it's about delivering value in the same way editorial content does. These ads live within the feed, match the tone of the site, and align with your interests. Instead of being told what to buy, you’re invited into a conversation. That shift made me rethink how ads can work, and it’s why I now pay attention to the sponsored labels that don’t feel like ads at all.